Hello, I’m Bill.

Principal strategic designer,
UX leader and problem solver.

Successful design outcomes can take many different shapes, depending on context, intent and function. Identifying and understanding these factors requires certain characteristics… A curiosity and willingness to immerse oneself in the problem space, the courage and humility to shed personal beliefs and empathize with the user, and the ability to decompose and transform complexity into simple solutions. Truth is, getting to simple is hard. That’s exactly what I love to do.

My distinctive value…

• SOLVING complex experience, business and organizational challenges through strategic design thinking.
• TRANSLATING customer and business insights into strategies that solve real problems and increase revenue.
• UNRAVELING complexity and articulating simple solutions in ways that inspire stakeholders to take action.
• DEVELOPING collaborative, cross-functional relationships based on trust, transparency, and accountability.
• FACILITATING clarity and alignment across all levels, through inclusive co-creation and clear communication.
• DESIGNING delightful, yet practical experiences are easy to use, meet requirements and exceed expectations.